Porzellan Manufaktur Nymphenburg had already garnered a reputable and trusted reputation within the art and design world. The Gaabs brought art direction and aesthetic development to leverage the brand into the art collecting, avant-garde market.
The Gaabs refreshed the visual identity of the brand with product shots taking the hand-crafted porcelain out of its familiar everyday context to highlight its true artistry. By contrasting and highlighting the delicate finish of the craftsmanship with a mix of light and shadow techniques, The Gaabs elevated the integrity of the products.
The Lightscape Series, an 18-piece vase and tableware set designed to mimic the contours, creases, folds and lightness of paper, perfectly showcases this innovative approach.
In order to create imagery that did justice to the beautifully handcrafted products, The Gaabs were privileged to gain unrestricted access to the working ateliers, Nymphenburg Castle and their historic archive. This inspired a short documentary showcasing the highly-specialised production and creative processes involved in creating the finest porcelain, along with editorial content revealing to a new audience the secrets of the ancient art.