Explore full story

A quarter-century of timeless style is more than a reason enough to celebrate by creating an iconic campaign. In launching our full-funnel campaign for the Austrian eyewear brand Silhouette, we set sail on a cosmic journey, celebrating the 25-year anniversary of their NASA approved, iconic "Titan Minimal Art" model. To complement classic high-end photography we harnessed the power of Artificial Intelligence to create our key visuals. This celestial odyssey extends seamlessly to various touch points, including the Silhouette Journal publication and point of sale.

01 Product Photography

02 Campaign Imagery

03 AI Models

To complement our photoshoot with Jacob Sutton, we created a secondary set of campaign visuals utilising advanced AI techniques. Our team meticulously conceptualized and developed a captivating cast of AI models, placing them in an immersive environment that seamlessly transports the viewer into an extraordinary and fantastical otherworldly realm.

04 Video

05 TMA Journal

Further to the campaign we designed the Silhouette’s annual journal publication as an immersive extension of our creative journey. Within it's pages, readers will find carefully curated interviews with the inventor of Titan Minimal Art, Gerhard Fuchs, explore its connection to Modern Day Space Exploration with NASA's resident optometrist, Dr. C. Robert “Bob” Gibson, and delve into the omniverse of microbes with fermentation artist, chef, and anthropologist David Zilber.

06 Website

07 Social Media