Atelier Publications, who produce the well-known German publication Interview Magazine, appointed The Gaabs to provide art direction and editorial for a new magazine targeting the increasingly style conscious ‘Modern Man’. The editorial content for NOAH magazine, overseen by The Gaabs, was aimed not just at the style conscious, but also encompassed a broad spectrum of art, society, film, architecture and design, interspersed with a healthy dose of reportage, to appeal to the modern, cultured male.

The visual identity for the quarterly global magazine was created through portrait, still life and a mix of contemporary photographic techniques, delivering a print publication that resonated with the aspirations, styling and needs of the modern dandy.