Nike

Minimalistic approach to Sportwear, Catalogue Design

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This seasonal style catalogue is one of our more timeless examples from our long term relationship with Nike global. Representing Nike´s overly succesful efforts to reposition itself not only as sports brand but also as the iconic design brand which it is today, this footwear and apparel catalogue focused completely on product and design, hiding most lifestyle contexts with a playful minimalistic still life production. This places it still suitable in todays media landscape where a quick and graphic approach to brand and product marketing is key.

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