The challenge: To build an entire world for Marc O’ Polo’s homeware collection of over 120 images that reflect the brand's heritage and dedication to quality.

Our answer was an intelligent, multi-layered approach. We treated the products as heroes, capturing the details and textures through focused photography and designing and building the world around them, placing these items into beautiful, aspirational environments generated with AI and with 3D mapping.

For softer goods like bedding, we crafted entire scenes digitally using the client’s own patterns. The result are visually rich images, that marry the authenticity of photography with the limitless potential of digital creation done with and AI image generation and CGI.

Each product (apart from the full bedding shots) was shot in the clients studio in a highly efficient standard ecom setup. We styled, positioned and lit them with the final image in mind. Going off of this, the surroundings were crafted with AI with some help of CGI.

The bedding images were entirely generated. Starting out with sketches, we aligned on two different bedroom images with a blank bedding. On this bedding we mapped the actual designs and modified each image slightly.

The result was "Bedroom 01" and Bedroom 02". Apart from changing the shape and creasing of the bedding, we also varied the props in the rooms.

From here on we made sure that each of our images would fit into the world of either bedroom 01 or bedroom 02 in order to get a cohesive look, but with enough variety.