The French heritage sportswear brand approached The Gaabs to create a photo and video concept that would increase desirability and highlight the new design elements of a classic Lacoste shirt. The idea for the concept was to reveal the key assets of the perennially successful polo-shirt, but showcased within a classic button-down collar silhouette. The Gaabs delivered a fresh visual approach that played on the freedom of movement, elegance of motion and tailored comfort of the new designs.
01 Arthur
![](/assets/image-cache/thegaabs/images/resource/62/2Lacoste_Shirts_Campaign_thegaabs22_kopie.f8815e49.jpg)
02 Armando
![](/assets/image-cache/thegaabs/images/resource/62/2Lacoste_Shirts_Campaign_thegaabs2_kopie.f8815e49.jpg)
03 Janis
![](/assets/image-cache/thegaabs/images/resource/62/2Lacoste_Shirts_Campaign_thegaabs24.f8815e49.jpg)
04 George
![](/assets/image-cache/thegaabs/images/resource/62/2Lacoste_Shirts_Campaign_thegaabs23_kopie.f8815e49.jpg)