Every attempt to improve myself shows me what else is still missing. The solution seems easy: Just find another routine to fix it. Self-optimization is sold as the cure-all for our times, from the inside to the outside. “Everything becomes a religion; everything’s a “game-changer”,” I LOVE YOU contributor und culture journalist Şeyda Kurt writes in one of the issue's essays. “Truth is obligatory in a world of ambiguity – even if it’s just about how much water one should be drinking.” But if beauty, skincare, wellness and health routines constitute the journey, then what’s the destination? I LOVE YOU's BE YOUR MOST AMAZING SELF issue sparks a dialogue about hope, hype, adaptation and rebellion.