Constantin Prosorov's collages were the heart of the Globus Christmas campaign, holding it together through their artistic beauty, storytelling power, and brand consistency. These collages not only set the campaign apart but also ensured that every aspect of the campaign, from print materials to digital promotions, worked in harmony to create a magical and memorable holiday experience for Globus customers.

The magazines – one for the department segment and one for ***Delicatessa, create a lasting and unforgettable experience for customers, wrapped in the magic of Christmas. The story of our fantastic Christmas journey is being told with the help of the analogy of train stops, each stop representing a different Globus department.

Collage Art by Constantin Prozorov

The cheerful and enchanted Christmas spirit is also being transported throughout every campaign asset.