CLOSED is a family-owned business that has always valued attention to detail, great design and superior materials. The Gaabs were keen to retain this philosophy, yet elevate and align these principles within a dynamic new visual identity. The need for CLOSED to create a dialogue with the customer was established, as was a strategic plan to move the brand away from the traditional bi-annual “campaign” imagery and place focus on more intimate product launches. The redesign of the web shop, elevation of the imagery and the transparency of the new target-orientated content have enabled The Gaabs to present CLOSED as new, contemporary and fresh.

The Gaabs identified the need for a complete renovation of the CLOSED web shop. In refining the casting to showcase a more sophisticated and international outlook, highlighting different ethnicities, while adding movement to previously static images.

The Gaabs provided a more progressive and contemporary look. To replace the tactile shopping experience we use an almost daylight setting to get the customer as close as possible to the touch and feel.