The CLOSED Spring/Summer 2019 campaign was about capturing LA light – and an LA lifestyle. A little California dreaming for denim from Deutschland, if you will! We whipped up a team that would produce immediately alluring imagery and art directed a story that would feel aware of its own charms. Sunshine-soaked shots breathe a laid-back kind of lustre into the clothes, while a playful video even riffs off the idea of classic campaign tips and tricks for the perfect shoot.