The task of creating a cohesive Christmas campaign for Swiss Department store Globus evolved into the endeavour of capturing the magic of Christmas in each and every facet of our campaign. The selection of artist Constantin Prosorov to create memorable collages as key images was an obvious choice, infusing the necessary touch of enchantment to make it unforgettable and distinctive.
Venturing beyond the classic demands of a campaign, “A fantastic Christmas – The Journey” unveils an enchanted narrative through the analogy of a train journey. This journey sweeps you through the gleaming, snow-clad Alps with fantastic discoveries on every stop of the way, inviting audiences into a world of magic and wonder.
All aboard and enjoy The Journey!
Constantin Prosorov's collages were the heart of the Globus Christmas campaign, holding it together through their artistic beauty, storytelling power, and brand consistency. These collages not only set the campaign apart but also ensured that every aspect of the campaign, from print materials to digital promotions, worked in harmony to create a magical and memorable holiday experience for Globus customers.
The magazines – one for the department segment and one for ***Delicatessa, create a lasting and unforgettable experience for customers, wrapped in the magic of Christmas. The story of our fantastic Christmas journey is being told with the help of the analogy of train stops, each stop representing a different Globus department.
03 Departement Magazine
Collage Art by Constantin Prozorov
06 Delicatessa Magazine
The cheerful and enchanted Christmas spirit is also being transported throughout every campaign asset.