Lacoste

Elegance in Motion

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The French heritage sportswear brand approached The Gaabs to create a photo and video concept that would increase desirability and highlight the new design elements of a classic Lacoste shirt. The idea for the concept was to reveal the key assets of the perennially successful polo-shirt, but showcased within a classic button-down collar silhouette. The Gaabs delivered a fresh visual approach that played on the freedom of movement, elegance of motion and tailored comfort of the new designs.

01 Arthur

02 Armando

03 Janis

04 George