Breuninger is one of the most successful fashion and lifestyle companies in Germany. In close collaboration with C3/BurdaCreative, The Gaabs relaunched the corporate publications for the Stuttgart-based chain of high-end department stores known for their high standards of customer service.

The due diligence and meticulous attention shown at Breuninger formed the inspiration for a menswear publication in accessible newspaper format. The Gaabs created a sleek publication with a strong, elegant visual identity. The journal features traditional fashion shoots, carefully crafted editorial, and insightful reportage for the modern gentleman.