Bold, timeless, unmistakably Armedangels. A system that unites every product category under one clear, consistent voice.

Through brand evaluation, we uncovered e-commerce as the brand’s true driver, transforming it from a sales channel into a centerpiece not only for product visualisation but also for communication and brand building.

We created clear guidelines that shifted the focus toward style and accessibility, moving it beyond a small eco-niche and into contemporary lifestyle for a bigger audience beyond sustainability.

The “It’s Getting Hot in Here” campaign shows how Armedangels merges activism with branding, using striking visuals and messaging to raise awareness of the climate crisis.

Designed to evolve with the brand, it reflects Armedangels’ journey from activism to aesthetic authority. A physical translation of modern simplicity, rooted in purpose.