Starting off by creating AI-generated set design solutions for GQ magazine, the Gaabs utilized source images from own archive as input and a brief for the AI.

AI generated backgrounds based on thematic topics for each watch selection ("metal", "black", "copper", "floral/green", "water"...).
The watches were rigged to match the prepared backgrounds and photographed in the studio, then composed into the backgrounds on set.
Occasionally, special effects such as water splashes were added on set.

While working on the production of Armedangels Lookbook studio shots (some of which were also used in ecommerce), the Gaabs suggested leveraging AI-generated backgrounds to enhance and fortify the visuals, taking them to a new level of strength and impact.

To explore the remarkable potential of AI in crafting virtual models and fashion styling, the Gaabs leveraged Montblanc's e-commerce shooting as a source project and training foundation.

The Gaabs conducted experiments involving the generation of AI models, encompassing both portrait close-up and full-height pictures.

The next step involved the Gaabs conducting experiments with iterative AI models, showcasing the desired product with remarkable accuracy and an array of virtual styling variations.