THE GAABS GMBH
CREATIVE CONSULTANCY
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NIKE SPORTSWEAR
FALL/HOLIDAY 2010
The 2011 autumn/winter collection by Nike Sportswear is presented by means of a catalogue which, thanks to its editorial content, has
the character of a photo-illustrated book. The main focus of this season was running, which led to the conceptual approach of interviewing different artists about their running experiences. Accordingly, the catalogue was split into two parts: one narrative section and one for products, with these typographically differentiated from one another.
FALL/HOLIDAY 2010
The 2011 autumn/winter collection by Nike Sportswear is presented by means of a catalogue which, thanks to its editorial content, has
the character of a photo-illustrated book. The main focus of this season was running, which led to the conceptual approach of interviewing different artists about their running experiences. Accordingly, the catalogue was split into two parts: one narrative section and one for products, with these typographically differentiated from one another.
