THE GAABS is an award winning creative house founded on a
long-grown global network by art director Christiane
Bördner and photographer/director Marcus Gaab. Focusing
on lifestyle, luxury, and media industries they design content and
communication strategies that stand out in a saturated
marketplace.
We belief in the client and consumer’s appreciation for fresh visual approaches and discerning editorial content. As a result of this conviction, lines of communication are opened, creating valuable dialogues that endure beyond the last page of a magazine or image on a website.
THE GAABS services:
COMMUNICATION STRATEGIES
Content-focused and research-based, we know that contemporary clients and consumers seek more than just packaging and a logo. Within our strategies we generate and implement frameworks of communication that result in clear and consistent identities for a brand or company. This includes not only the development of an ongoing story, but follow-up on a multi-platform basis, including digital, print, film, and beyond.
CORPORATE PUBLISHING
The possibilities that exist within corporate publishing are boundless. With this in mind we specialize in generating visual and written content tailored to specific objectives for projects, large and small. Our work in corporate publishing is inclusive of all channels of communication and takes advantage of the wide range of platforms available to the contemporary consumer.
EDITORIAL DESIGN
From conception to production, and with a firm belief in editorial substance, we have undertaken award-winning editorial projects for over 15 years. With a professional global network of writers, editors, and translators, we are able to hand pick experts to produce distinct editorials, interviews, research, and info-texts to address the content needs of individual publications and clients.
CORPORATE DESIGN
Our far-sighted corporate design approach begins with the belief that a corporate design is an instrument with the ability to establish a dialogue with consumers. Our research-based approach starts with the development of keywords and visuals to define an ongoing strategy, establishing the basis for a comprehensive and engaging corporate package.
PRINT AND ADVERTISING CAMPAIGNS
With a focus on defining a meaningful message, we have a range of resources at their fingertips to implement successful print and motion advertising campaigns. Starting with a clear understanding of the product, consumer, and market through hands-on research, WE initiate an active dialogue with clients and consumers to set in motion innovative advertising strategies.
SET DESIGN
From tabletop to Hollywood-sized sets, we have a distinguished record of impactful visual approaches. Our in-house expertise combined with a network of global experts in set design enables them to develop customized visual approaches that get to the heart of the message.
DIGITAL DESIGN
It’s easy to get lost in the myriad of digital design. With our unique strategy and enthusiasm for a challenge, we develop and implement customized digital narratives that stand out from the masses.
VIDEO DIRECTION
Working both in house and with an international network of directors, we create unique videos that express the visual identity of the brands we work with.
PHOTOGRAPHY
With an in-house photography and film studio we are not only able to develop and visualize photography for web and print media, but that we are also able to experiment to find the aesthetic approach that suits the distinct needs of individual clients.
CLIENTS:
NIKE
VITRA
NYMPHENBURG
COLE HAAN
NOWNESS
ODEEH
LOUIS VUITTON
NAVYBOOT
NINEWEST
NESTLÉ
JOOP
STONE ISLAND
TEN C
HUGO BOSS
AGENTUR TOEPFER
MAGAZINES:
NEW YORK TIMES MAGAZINE
ZEIT MAGAZIN
POP
STERN
SÜDDEUTSCHE MAGAZIN
WALLSTREET JOURNAL
WALLPAPER
VANITY FAIR
GQ
AWARDS:
2011
RED DOT AWARD:
I LOVE YOU MAGAZINE NO.05
RED DOT AWARD:
I LOVE YOU MAGAZINE NO.06
RED DOT AWARD:
NIKE SPORTSWEAR CATALOGUE AW11
RED DOT AWARD:
FREAKSHOW EXHIBITION CATALOGUE
2010
RED DOT AWARD:
I LOVE YOU MAGAZINE NO.01, 02 & 03
RED DOT AWARD:
NIKE SPORTSWEAR CATALOGUE SS10
DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND:
I LOVE YOU NO. 01-03
2005
RED DOT AWARD:
PORTFOLIO AGENCY 05
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN A/W 05
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN SS 05
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN A/W 05
RED DOT AWARD:
ENDLESS
2004
AMERICAN PHOTOGRAPHY AWARD:
NYT KITCHEN
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN SS 04
DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND:
UNITS PR CAMPAIGN
2003
IF DESIGN AWARD:
SERIE 100 CATALOGUE AW 02/03
IF DESIGN AWARD:
UNITS PR CAMPAIG
N
2002
RED DOT AWARD:
SERIE 100 ADVERTISING CAMPAIGN SS 02
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN A/W 01/02
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN SS 02
RED DOT AWARD:
WWW.CLOSED.COM
RED DOT AWARD:
UNITS BY ROSENTHAL
CANNES CYBER LIONS:
WWW.CLOSED.COM
2001
RED DOT AWARD:
SERIE 100 ADVERTISING CAMPAIGN SS 01
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN A/W 00/01
RED DOT AWARD:
STONE ISLAND ADVERTISING CAMPAIGN SS 0
1
1999
ADC GERMANY: GOLD:
STONE ISLAND CD-ROM NO.4
NEW MEDIA INVISION AWARDS: BRONZE:
WWW.RENE-LEZARD.COM
1998
ADC - NEW YORK: DISTINCTIVE MERIT AWARD:
STONE ISLAND CD-ROM NO.2
GERMAN MULTIMEDIA AWARD: BRONZE:
STONE ISLAND CD-ROM NO.2
EUROPRIX MULTIMEDIAART:
STONE ISLAND CD-ROM NO.2
RED DOT AWARD:
STONE ISLAND CD-ROM NO.4
NEW MEDIA INVISION AWARDS: GOLD:
STONE ISLAND CD-ROM NO.4
ADC GERMANY: YOUNG CREATIVE AWARD:
STONE ISLAND CD-ROM NO.4
EMMA AWARDS:
STONE ISLAND CD-ROM NO.4